Let's change the world, shall we?
You don't need an ad agency 👀
...to get agency-level results 😉
You know Meta Ads can transform your business. You've seen the success stories, and everyone keeps telling you it's you it's your next step.
But let's face it: you can't afford an ad agency but, you also can't afford to not know what you're doing.
We made this for YOU.
Most people are going to tell you to do one of two things.
DIY it... or get an agency, right?
The problem is...
when you DIY you're left thinking...
“Is my strategy wrong? - Did I set it up right? - Are my creatives good enough?”
but when you hire an agency, most of your profits end up going to the agency fee.
Here's the DIY reality...
DIY courses can be amazing but most ad strategies aren’t one-size-fits-all, and guessing at them can cost you time and money.
Creating scroll-stopping, converting creatives is an art form—and it’s hard to know if you’ve nailed it without feedback.
The technical setup of Meta Ads can be overwhelming if you're not familiar with the platform. Even if you are, Meta (Facebook/Instagram) is constantly evolving, making it tough to stay on top of changes.
And when it comes to analyzing your ad performance, the data can be complex and confusing, leaving you unsure of how to adjust for better results.
Here's the agency reality...
Hiring an ad agency comes down to the numbers. IF they can get your ads profitable, you have to be able/willing to spend above and beyond that profitability to be able to cover their agency fees AND bring home any amount of profit. Without a large ad spend, that's just not possible most of the time.
There are different ad strategies for different ad budgets. If you're not spending over 10k/month then you need a different approach that most ad agencies aren't as familiar with.
If you are spending enough to take home some profit... finding an agency that knows what they're doing, are transparent with their actions and results, communicates to your standards... and understands your brand, customers, goals + purpose... can be difficult, to say the least.
We have found a solution that solves for BOTH.
but first, you need to know...
There are 4 key breakpoints that determine the success or failure of your Meta Ads:
Strategy, Creative, Setup, and Results.
Miss the mark at any ONE of these, and your ads may underperform, costing you valuable time & money.
Strategy
This is where you decide what your goals are, what problem you're solving, + make sure you have the right ad strategy for what you're trying to accomplish.
Creative
Your ability to create scroll stopping graphics, reels, and copy is imperative to grabbing attention... and then encouraging ACTION.
Setup
This is where all the ads manager set up is + the technical know-how to press all the right buttons.
Results
How to know what to turn off, what to keep on... what's working and what's not.
But, here's the good news!
You don’t need to become an ad expert or blow your budget trying to figure it all out.
You simply need the right kind of support —
a system that helps you take action at each of these 4 break points.
...what if you could have the clarity of an agency without the hefty price tag?
Imagine having an experienced guide giving you strategic guidance, tools, and expert feedback at each of those four critical points of your ad campaigns.
That’s what we’ve built! You can access our years of experience AND all the resources, tools + knowledge we've gained along the way!
In fact, we’ve taken everything we’ve learned and simplified it so you can stop stressing and start seeing results.
Monitored Ads
A simple, affordable way to run your own Meta Ads with confidence and expert support…. MINUS the agency price tag.
It’s not just about setting up ads and walking away though —much like a doctor would monitor your progress during treatment, you and your ads need consistent monitoring at each of these 4 key break points; Strategy, Creative, Setup and Results.
Ads need checked at least weekly... but most people don't know what they should be doing when they 'check' their ads.
Ads as a whole can feel overwhelming without a clear strategy.
Even seasoned marketers can struggle with creative that converts.
Most people waste money on ads because they don’t know how to optimize their results.
You need consistent feedback to know if you’re on track, but who has the time?
The Details:
Monitored Ads is designed for business owners who are ready to take control of their Meta Ads without getting bogged down in technicalities or wasting precious budget. Our goal is to give you the expert-level support and tools to ensure your ads are working as effectively as possible—without needing to hire a full-blown agency.
We actively work with businesses across industries—whether you’re selling physical products, offering services, or running online courses.
Monitored Ads is not for you if you’re looking for fully done-for-you ad management. Instead, we provide the expert monitoring and feedback you need to run your own ads confidently, with results to show for it.
The minimum commitment is 3 months, giving you enough time to gain traction, optimize your campaigns, and see meaningful results. Of course, once you start seeing the value in the weekly feedback, strategy audits, and creative reviews, you may want to stay on longer to continue refining your ads!
We only take on a select number of businesses each month to ensure we can provide you with the focus and feedback you need.
The program is founded on three essential pillars:
Tactical + Strategic Content
High Touch Support IN Your Account
Cutting-Edge Insights + Exclusive Resources
#1
Tactical & Strategic Training
Monitored Ads provides a combination of hands-on strategy and proven tools to help you run effective Meta ad campaigns from start to finish. Our approach covers all the key areas needed to succeed with Meta Ads, so you don’t have to guess your way through.
This includes:
Ad Strategy Selection: We’ll review your goals and ensure you’re using the right campaign types and targeting the right audiences.
Creative Direction: Access a growing library of creative templates and ad copy prompts so you can produce compelling ads quickly and effectively.
Campaign Setup: Our easy-to-follow 5-Minute Campaign Framework shows you how to set up high-converting campaigns without getting lost in the technical details.
Data Interpretation: With our 5-Step Ad Review Process, you’ll know exactly how to track performance and optimize results—no more wasted budget.
By leveraging the tools and frameworks we’ve built through managing hundreds of thousands of ad dollars, you’ll have the guidance you need to make confident decisions, and run your ads like a pro.
#2
High Touch Support IN Your Account
With Monitored Ads, you get real-time support when you need it most. We don’t just hand you a course or template and send you on your way. We are actually IN your Ad Account to ensure your ads are performing and delivering the results you need.
This includes:
Voxer Access: Daily Voxer support allows you to get answers, feedback, and suggestions from experienced ad managers, with responses typically within 24 hours during business days.
Weekly Monitoring: Every Tuesday, we review your ad account and provide detailed feedback, suggestions, and strategies to improve your campaigns—whether it’s a creative update, audience adjustment, or budget recommendation.
Creative + Copy Audits: Send us your ad creatives and copy for feedback on visuals and copy, and we’ll provide tailored suggestions to make sure your ads stand out and convert.
We provide the guidance you need to keep your ads on track, so you’re never left guessing what to do next.
#3
Cutting-Edge Insights + Exclusive Resources
In the ever-changing world of Meta Ads, staying up-to-date on what’s working right now can make all the difference between wasted ad spend and high-converting campaigns. With Monitored Ads, you’re always on the forefront of ad innovation, backed by insights drawn from actively managing a diverse range of accounts across industries, verticals, and budgets.
This includes:
Real-Time Industry Insights: We’re constantly testing and analyzing what works best for various offers and industries—whether it’s lead gen, product sales, or service-based businesses. You’ll receive ongoing updates on the latest trends, strategies, and campaign tweaks that are driving results.
Exclusive Monthly Membership Access: Gain full access to our Big Break Club, a monthly membership where you can participate in VIP trainings, ad challenges, and workshops designed to sharpen your marketing skills and boost your results.
Ad Kits for Every Campaign Type: Whether you're running a webinar, a challenge, or a self-liquidating offer (SLO), you’ll have full access to our Ad Kits, including detailed frameworks and templates for every type of campaign. These kits are designed to take the guesswork out of creating high-converting ads. (Don’t see the Ad Kit you need? We’ll make it for you!)
With Monitored Ads, you're not just optimizing your current campaigns—you’re staying ahead of the curve with access to cutting-edge strategies and exclusive tools that help you win with Meta Ads, month after month.
That’s the foundation of Monitored Ads -- expert monitoring, resources + support.
What else is included:
In addition to expert feedback and personalized support, you’ll also gain access to our Done-for-You Ad Reporting and Campaign Planner Services to keep your ads running smoothly and aligned with your goals.
Done-for-You Ad Reporting: We’ll pull key performance indicators (KPIs) from your live campaigns every week and track them over time. This allows us to monitor trends, understand how different actions impact your ad performance, and ensure that you’re always adjusting based on real data—not just guesswork.
Done-for-You Campaign Planner: Every campaign you run is tracked and documented within your personalized campaign planner. This allows you, and us, to monitor your goals, progress, and results over time. With a clear roadmap, you’ll stay on top of your performance, know exactly what to tweak, and understand how to reach your next milestone with confidence.
These services provide the insights and structure you need to consistently improve your results and feel confident in the steps you’re taking with your Meta Ads.
We know data tracking can be overwhelming, so we're taking this off your plate + giving you the stats you need to make decisions.
About Your Monitored Ad Coaches
Ashley Braswell
After running successful Facebook ads for her own wedding photography business in 2016, she fell in love with the power and accessibility of Facebook Ads and turned that passion into a thriving ad agency serving impact driven business owners.
Within months of going full-time with ads, Ashley quadrupled her revenue and has since managed over $850k in ad spend, helping small businesses 3, 4 and 5x their own revenue while growing their impact right alongside it!
Elizabeth Ward
Elizabeth Ward joined forces with Ashley in 2023, bringing her sharp attention to detail and strategic thinking to the business. Her impact was immediate, increasing the company’s revenue by 300% in her first month alone.
Together, they form a powerful team that not only supports their clients but also drives the business forward with innovative strategies and a focus on empowering women in business (and also, they're pretty fun 😜).
Today, through their Monitored Ads program, Ashley and Elizabeth share their combined expertise in Facebook and Meta Ads, providing their clients with the tools, strategies, and support needed to achieve success in the ever-changing world of digital marketing.
The Monitored Ads program is for committed business owners focusing on expanding their reach, growing their email list and selling their established products/offers/services.
This is a really kind testimonial.
Lindsay Williams The Wedding Show Blueprint
Next Steps...
If you’re ready to take control of your Meta Ads, get expert support at each critical stage, and finally see the results you’ve been chasing, now’s the time to act!
We want to make sure Monitored Ads is the right fit for your business. All you need to do is fill out an application, and we’ll evaluate if our program aligns with your goals and needs.
Apply now to see if you’re a match for Monitored Ads, and take the next step towards profitable, stress-free ads.
Apply now to see if you're a match for Monitored Ads,
and take the next step towards profitable, stress-free ads.
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